"It wasn't like this when I was growing up."
Times change - instead of a single phone wired to the wall, we each now have cell phones. Instead of walking over to the television to change the channel or adjust the antenna, we use remote controls and cable TV. Our cars can give us directions without us having to figure out how to fold the map back up again or which way is north. Instead of going to a movie theater or drive-in, we queue up movies on Netflix and Hulu to watch on multiple devices. Instead of handwriting letters, we type out emails or tap out text messages.
The point in our life we get introduced to new technologies greatly impacts our reaction to them and our adoption of them, as does who introduces them to us and how. When is a phone not a phone? When it's a 'smart' phone in the hands of a digital native. When is a smart phone just a phone? In the hands of a digital refugee. It's not the technology, it's our view and use of technology.
Are you using email to communicate with your audience? You probably should be. One of the most effective ways of communicating with a group of people is with an email list, even in today's Twitter and Facebook culture. In order for your list to be effective, it first needs to exist, and then you'd like for it to grow. Just how do you let people know about it and get more email subscribers?
Saturday is the one day I don't have anything else dictating my schedule: Monday through Friday is dominated with work, Sunday is dedicated to church and family. On Saturdays, I tend to spend a lot of time sifting through all the social media updates for the past week. I don't look at volume, or engagement, or other metrics commonly used. Instead, I look at the posts and how they relate to the stated mission of the account (the bio should reflect this). I also look at what hasn't been posted - what is missing?
