AMS 3.00 is a major release, specifically targeted to improve Search Engine Optimization (SEO) in AMS, so the article published in AMS may rank higher in search engines and improve relevancy. AMS 3.00 incorporates a flexible and powerful SEF (Search Engine Friendly) URL, allowing the webmaster to customize the article URL.

AMS is a highly modified version of News 1.2 for XOOPS and ImpressCMS, adding features to give the webmasters a lot more control over their content while still maintaining an easy to understand and use interface. AMS is highly scalable, geared towards performance, is well suited to large article repositories that attract high amounts of users.